“ Brand is just a perception which will match reality over time “
Elon musk – Ceo of tesla motors
It’s more than a style guide, or a manifesto – and it’s more than your company name.
Brand means differentiating yourself from your competition. It’s about influencing your customer’s experience of your company at every possible touchpoint.
The branding means marketing practice of creating a name that identifies a differentiates a product from other products.
Branding is the act of building or reinforcing your brand. New companies make brand awareness, or the establishment of their brand in public, a first priority of marketing.
A brand identity is made up of what your brand says, what your values are and what you want people to feel when they interact it. Essentially, your brand identity is the personality of your business and a promise to your customers.
- Creditability and trust
- Advertising impressions
- Generating New Customers and Delighting Existing Ones
A brand without a digital presence is like a Human body without heart.
With some old fashioned no one can win the race you are not able to win some critical rivalry.